Privacy Notice

1. Data controller

AutonomaLab LLC ("AutonomaLab," "we," or "the Company"), a company incorporated in the state of Wyoming, United States, with operations in Mexico City, Mexico, is responsible for the use, processing, and protection of the personal data we collect through www.autonomalab.tech (the "Site") and through the provision of our business automation and artificial intelligence services.

For any questions related to this Privacy Notice, you can reach us at hola@autonomalab.tech.

2. Personal data we collect

We collect personal data when you book a consultation, fill out a contact form, subscribe to our content, or interact with the Site. This data may include: name, email address, phone number, company name, job title, and any information you choose to share about your processes or operations when requesting a consultation.

When we provide automation or AI agent implementation services, we may have access to operational, commercial, or systems data from your company (for example, CRM records, spreadsheets, or workflows) to the extent necessary to design and implement the contracted solution. The specific scope of that processing is defined in the corresponding services agreement, not in this Notice.

Automatically, as you browse the Site, we collect usage data through Google Analytics 4, Vercel Web Analytics, and the Apollo.io tracker (visitor identification for B2B commercial prospecting purposes), such as IP address, device type, pages visited, interactions, and browsing time.

3. Purposes of processing

We use your personal data to: (a) respond to your consultation or contact requests; (b) design, implement, and support the automation and AI solutions you contract; (c) send you communications about our services, always with the option to unsubscribe; (d) improve the content, functionality, and security of the Site; and (e) comply with applicable legal or contractual obligations.

We do not sell your personal data to third parties.

4. Transfers and third-party providers

To operate the Site and provide our services, we share data with third-party providers acting as data processors, including: Google (Analytics), Vercel (hosting and web analytics), Apollo.io (B2B visitor identification), HubSpot (customer relationship management), and artificial intelligence model providers such as OpenAI and Anthropic (Claude), used as part of the automation infrastructure we design for our clients.

Some of these providers are headquartered outside Mexico, so your data may be transferred to and stored on servers located in the United States or other jurisdictions. In these cases, we require our providers to make contractual commitments to confidentiality and data protection consistent with applicable regulations.

5. ARCO rights

In accordance with Mexico's Federal Law on Protection of Personal Data Held by Private Parties (LFPDPPP), you have the right to Access, Rectify, Cancel, or Object to the processing of your personal data ("ARCO Rights"), as well as to revoke any consent you may have given us.

To exercise these rights, send your request to hola@autonomalab.tech indicating your full name, the right you wish to exercise, and, where applicable, documentation proving your identity. We will respond within the timeframes established by applicable law.

6. Cookies and similar technologies

The Site uses cookies and similar technologies (through Google Analytics and Apollo.io) to recognize your browser, analyze Site usage, and identify company visits for commercial purposes. It also uses Vercel Web Analytics to measure visits and interactions without sending personal data captured in forms to that tool. You can disable cookies through your browser settings; note that this may affect some Site functionality.

7. Information security

We implement reasonable administrative, technical, and physical measures to protect your personal data against damage, loss, alteration, destruction, or unauthorized use, access, or processing. No data transmission or storage system is completely secure; we work continuously to maintain adequate security standards.

8. Data retention

We retain your personal data for as long as necessary to fulfill the purposes described in this Notice and any applicable legal, contractual, or accounting obligations, after which it will be securely deleted or anonymized.

9. Changes to this Privacy Notice

We may update this Privacy Notice to reflect changes in our practices or in applicable regulations. We will publish any changes on this same page along with the "last updated" date.

Have questions about this Privacy Notice? Write to us at hola@autonomalab.tech.